Identity Guidelines

UCLA Samueli Typography Options

 

UCLA’s brand fonts are sans-serif type styles: Karbon and Helvetica/Arial. Karbon is the primary font for printed materials. It is required for all major marketing materials and recommended for other print pieces. Karbon fonts can be purchased commercially. UCLA Marketing provides a limited number of font licenses to qualified users. Request them through the UCLA Image Library.

UCLA Samueli employs Arial for all web related materials. In some cases, Helvetica may be substituted where Arial is not available. 

These typefaces are most common in PC and Apple devices and are optimized for web viewing.

Arial

AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890
Italic
Bold
Bold Italic

 

Helvetica

AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890
Italic
Bold
Bold Italic