UCLA Samueli School of Engineering

Identity Guidelines

Identity Elements


A tagline is brand identity in a nutshell. It is intended to leave a lasting effect after even the shortest encounters. It offers information that can be easily remembered by an audience and helps them understand what your brand stands for.


The UCLA Samueli tagline is:

Engineer Change logo



It captures our school’s unique sense of optimism, commitment to service and conviction that we can make a difference. In short, it sums up what we see as the role of this school – for our students, for our local community and for society at large – to engineer change in the world around us.

Digital – Web, email, etc.

Right click on logo to copy or download file (.png)



Print (flyers, brochures, etc.)

Click on logo to copy or download file (.eps)

PRINT TEMPLATES – you will need to login to UCLA Box for access. Please note, you will need graphic design software (Adobe Illustrator, PhotoShop or InDesign) to view and use print files.