Identity Guidelines

Primary Colors

UCLA BLUE

Pantone: 2383 C
Pantone: 3553 U
CMYK: 83/40/3/6
RGB: 50/131/191
Hex: 2774AE

UCLA GOLD

Pantone: 109 C
Pantone: 114 U
CMYK: 0/9/100/0
RGB: 255/209/0
Hex: #FFD100

DARKEST BLUE

Pantone: 302 C
Pantone: 2955 U
CMYK: 100/48/12/58

RGB: 0/59/92
HEX: #003B5C

DARKER BLUE

Pantone: 7692 C
Pantone: 2186 U
CMYK: 100/45/0/45

RGB: 0/85/135
HEX: #005587

LIGHTER BLUE

Pantone: 278 C
Pantone: 278 U
CMYK: 45/14/9/9
RGB: 139/184/232
HEX: #8BB8E8

Gold Tones

DARKEST GOLD

Pantone: 1235 C
Pantone: 121 U
CMYK: 0/31/98/0
RGB: 255/184/28
Hex: #FFB81C

DARKER GOLD

Pantone: 123 C
Pantone: 115 U
CMYK: 0/19/89/0
RGB: 255/199/44
Hex: #FFC72C

Brand Gradient Mix

DARKER BLUE
CMYK: 100/45/0/45
RGB: 0/85/135
HEX: #003B5C

UCLA BLUE
CMYK: 83/40/3/6
RGB: 50/131/191
HEX: #005587

UCLA Samueli Color Options

 

UCLA’s colors evoke its location. There’s a brightness to the colors that are appropriate to the sunniness of California. Generous use of white in the overall design supports that brilliance.

Blue is more important than gold. A field of blue with a gold accent says “UCLA.” A field of gold with a blue accent does not.

Color is more than an aesthetic choice. The standardized UCLA color palette provides for good contrast in the interest of legibility and compliance with Americans with Disabilities Act guidelines.

These colors are a REQUIRED brand element for graphic design projects, although they may be used sparingly. Do not use other versions of blue and gold.

 

Primary colors

UCLA Blue is our most significant visual identifier.

 

Secondary colors

A secondary palette, including the existing UCLA Gold, has been developed to respect and complement the tradition of blue and gold while adding an additional level of brightness to the palette.