Primary Colors
UCLA BLUE
Pantone: 2383 C
Pantone: 3553 U
CMYK: 83/40/3/6
RGB: 50/131/191
Hex: 2774AE
UCLA GOLD
Pantone: 109 C
Pantone: 114 U
CMYK: 0/9/100/0
RGB: 255/209/0
Hex: #FFD100
DARKEST BLUE
Pantone: 302 C
Pantone: 2955 U
CMYK: 100/48/12/58
RGB: 0/59/92
HEX: #003B5C
DARKER BLUE
Pantone: 7692 C
Pantone: 2186 U
CMYK: 100/45/0/45
RGB: 0/85/135
HEX: #005587
LIGHTER BLUE
Pantone: 278 C
Pantone: 278 U
CMYK: 45/14/9/9
RGB: 139/184/232
HEX: #8BB8E8
Gold Tones
DARKEST GOLD
Pantone: 1235 C
Pantone: 121 U
CMYK: 0/31/98/0
RGB: 255/184/28
Hex: #FFB81C
DARKER GOLD
Pantone: 123 C
Pantone: 115 U
CMYK: 0/19/89/0
RGB: 255/199/44
Hex: #FFC72C
Brand Gradient Mix
DARKER BLUE
CMYK: 100/45/0/45
RGB: 0/85/135
HEX: #003B5C
CMYK: 83/40/3/6
RGB: 50/131/191
HEX: #005587
UCLA Samueli Color Options
UCLA’s colors evoke its location. There’s a brightness to the colors that are appropriate to the sunniness of California. Generous use of white in the overall design supports that brilliance.
Blue is more important than gold. A field of blue with a gold accent says “UCLA.” A field of gold with a blue accent does not.
Color is more than an aesthetic choice. The standardized UCLA color palette provides for good contrast in the interest of legibility and compliance with Americans with Disabilities Act guidelines.
These colors are a REQUIRED brand element for graphic design projects, although they may be used sparingly. Do not use other versions of blue and gold.
Primary colors
UCLA Blue is our most significant visual identifier.
Secondary colors
A secondary palette, including the existing UCLA Gold, has been developed to respect and complement the tradition of blue and gold while adding an additional level of brightness to the palette.