Executive Director Of Communications
John Barksdale is the chief communications officer for the UCLA Henry Samueli School of Engineering and Applied Science, ensuring consistent and effective interaction with students, faculty, alumni, academic peers, industry partners and the greater Los Angeles and California communities. John joined the UCLA Engineering School in 2016 to support a major growth initiative and $250 million capital campaign launched by the new dean, Jayathi Murthy. As Executive Director for Communication, Barksdale sets the overall brand strategy for the school and guides the Communications team in executing that strategy via media relations, Web marketing, advertising, social media, graphic design, executive engagement and direct marketing.
Barksdale has worked for 20 years in communications leadership roles in agency, corporate and academic environments. Prior to joining UCLA, Barksdale held senior positions at Raytheon Company and Citizen Public Relations. He received his Master’s degree in Communication Management from the Annenberg School for Communication at USC and his BA from Duke University.